IN THIS ARTICLE
- 01What makes ecommerce support different?
- 021. Delyt — best for ecommerce teams who need WhatsApp and Instagram alongside email
- 032. Gorgias — best for Shopify-native brands who want deep ecommerce data in tickets
- 043. Tidio — best for small brands focused on website chat
- 054. Zendesk — most capable, highest cost
- 06What to look for when choosing an ecommerce helpdesk
Ecommerce support teams face a specific combination of challenges that most helpdesk software was not built for. Ticket volume is not steady — it doubles or triples during sales events and peaks in the final quarter of the year. The most common query types are highly automatable (order status, return requests, delivery updates) but volume is too high to handle manually. And increasingly, customers are reaching ecommerce brands through WhatsApp and Instagram DMs rather than email — channels that older helpdesks treat as afterthoughts.
I tested eight AI helpdesk tools with ecommerce use cases specifically in mind: setup time, ecommerce platform integrations, AI quality on typical queries, channel coverage, and the pricing model under volume spikes. Here is what I found.
| Tool | Starting price | AI resolutions | Shopify integration | WhatsApp included | Best for |
|---|---|---|---|---|---|
| Delyt | from $39/seat/mo (Starter) | Yes, included | Yes | Yes | Omnichannel ecommerce teams |
| Gorgias | $10/mo (starter) | Yes | Yes (deep) | Add-on | Shopify-native brands |
| Freshdesk | $15/agent/mo | Add-on ($29/agent) | Yes | Add-on | Established teams on Freshworks |
| Tidio | $29/mo | Yes (Lyro) | Yes | No | Small brands, web chat focused |
| Zendesk | $55/agent/mo | Yes | Yes | $115/agent tier | Enterprise ecommerce |
| Intercom | $39/seat + $0.99/resolution | Yes (per-fee) | Yes | Add-on | Well-funded teams, scalable budget |
| Re:amaze | $29/mo | Limited | Yes | No | Multi-store Shopify brands |
| Help Scout | $22/user/mo | No AI agents | Limited | No | Email-first brands |
What makes ecommerce support different?
Before getting into the tool comparison, it is worth being specific about what ecommerce support teams actually deal with. The average ecommerce support team handles between 200 and 2,000 tickets per month depending on brand size. The most common query types are order status (typically 30 to 40% of all tickets), return and refund requests (15 to 25%), product questions (10 to 20%), and delivery issues (10 to 15%). These four categories alone make up 65 to 80% of total ticket volume — and all four are highly automatable with AI.
The per-resolution risk for ecommerce
Per-resolution pricing is particularly dangerous for ecommerce brands. A brand handling 2,000 tickets per month in January might handle 8,000 in November during pre-Christmas sales. Under Intercom's $0.99 per AI resolution pricing at a 40% resolution rate, January costs $792 in resolution fees and November costs $3,168 — a $2,376 monthly variance from resolution fees alone. Per-seat pricing eliminates this risk entirely.
1. Delyt — best for ecommerce teams who need WhatsApp and Instagram alongside email
Delyt's pricing from $39/seat/mo (Starter, 3 seats included) and native WhatsApp inclusion make it the clearest choice for ecommerce brands whose customers are active on messaging apps. The unified inbox brings email, WhatsApp, live chat, and social into one view — agents do not context-switch between platforms during a shift. AI agents handle order status queries, return policy questions, and FAQs automatically, with escalation to human agents when confidence is low. The Shopify integration pulls order data into the conversation so agents see the order details without leaving the inbox.
The per-seat pricing model is particularly well-suited to ecommerce because the bill stays the same during Black Friday as it does in February. No surprise invoices after peak season. The trade-off is fewer third-party integrations than more established platforms like Zendesk, and no free plan (though a 30-day trial is available).
2. Gorgias — best for Shopify-native brands who want deep ecommerce data in tickets
Gorgias is purpose-built for ecommerce and has the deepest Shopify integration of any tool on this list. Order data, subscription details, return history, and customer lifetime value all appear in the ticket sidebar. Agents can process refunds, cancel orders, and apply discount codes directly from the helpdesk without going to Shopify. The AI automation (called "Automate") handles common queries automatically using order data from Shopify to generate personalised responses.
The starter plan at $10/month is very low cost, but the pricing scales by ticket volume rather than by seat — at 300 tickets per month you pay $10; at 1,500 tickets you pay $60; at 5,000 tickets you pay $140. For brands with high and variable ticket volumes, this creates the same unpredictability problem as per-resolution pricing. Gorgias does not include WhatsApp natively on most plans. For Shopify-first brands with moderate ticket volumes and no WhatsApp requirement, Gorgias is excellent.
3. Tidio — best for small brands focused on website chat
Tidio's Lyro AI handles conversational support well in a web chat context. The Shopify integration is solid: Lyro can look up order status and answer product questions using your store data. The limitation is channel coverage — Tidio does not support WhatsApp or Instagram, which means it is not a suitable tool for brands whose customers are primarily on messaging platforms. At $29/month for the starter plan, it is the right choice for a small ecommerce brand whose support volume is primarily driven by website visitors, not messaging app users.
4. Zendesk — most capable, highest cost
Zendesk is the most feature-complete platform on this list. It handles every ecommerce use case, has a large integration library including deep Shopify and WooCommerce connections, and the AI (called Intelligent Triage) is well-developed. The problem for most ecommerce SMBs is cost: the Suite Team plan starts at $55/agent/month. A 5-agent team pays $275/month before adding WhatsApp (which requires Suite Growth at $115/agent). For enterprise ecommerce brands processing tens of thousands of tickets per month, Zendesk's feature set justifies the cost. For smaller brands, the per-agent pricing scales against you fast.
What to look for when choosing an ecommerce helpdesk
- Channel coverage: does it include WhatsApp and Instagram natively, or as add-ons? If a significant portion of your customers are on messaging apps, this is non-negotiable.
- Ecommerce integrations: Shopify, WooCommerce, or your platform of choice. Can agents see order data without leaving the inbox? Can they take actions (refund, cancel, apply discount) directly?
- AI quality on ecommerce queries: order status, return policy, delivery tracking. Test with real queries from your support history.
- Pricing model under volume spikes: per-resolution and per-ticket pricing are risky for ecommerce. Flat pricing or per-seat pricing with included AI gives you predictability.
- Setup time: how quickly can the team be trained and live? Complex platforms require weeks of configuration; simpler ones can be live in days.
Ready to see Delyt in action?
Per-seat pricing. WhatsApp included. Shopify integration. AI that handles order status queries automatically.
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